Distributed Activism: Using the Internet to Foster Sucessful Decentralized Campaigns

Presenter: Justin Ruben, MoveOn PAC, Andrew Stocking, care2.com, Lynn Benander,
OnLineCommunities Project at Cooperative Life

The Internet has proven itself as a tool that can mobilize millions, as well as bring
together activists in disparate communities. It has also shown phenomenal success
in engaging people who were previously non-participants. The workshop will
showcase how several organizations and campaigns have distributed techniques,
providing insight on what works.
Justin Ruben will talk about the experience of MoveOn during the 2004 campaign,
with a focus on using the Internet to encourage people to take offline action.
Andrew Stocking will describe care2.com's use of social networking techniques to
develop online progressive communities. Lynn Benander will talk about her work
with Cooplife, organizing networks of cooperative businesses over the Internet,
and engaging these businesses to advance a public policy agenda.

Submitted by Alison on April 14, 2005 - 6:33pm.